Cosure had an issue with visual credibility.

Their visuals weren't connecting. Despite having a strong mission and a loyal base of previous shoppers, their social engagement was dead.

Cosure needed a content strategy that would reignite excitement, reintroduce the brands lifestyle appeal, and rebuild engagement organically, without paying for ads.

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We started where the data and the eyes meet, the visual language. We reframed the content into storytelling assets.

1. Authenticity Over Aesthetic

We replaced iphone images with polished street photography with real lifestylee driven scenes that felt relateable. Everything was designed to reflect the brand community, culture, and cause.

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2. Rhythm and Reputation

Instead of random uploads, we built a consistant schedule tied to audience behaviour (peek engagement, scrolling breaks, and weekly anchors). Each post played a vital role in the visual sequence, building anticipation and trust over time.

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3.Community First Storytelling

We encouraged user interactions, reshared customer moments, and layered the visuals with captions that spoke to audience experiences and emotions.

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The Execution

Revamped Visual Direction

We introduced a new, clean visual palette routed in the brand colors.

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Content Production

We shot 30+ original visuals highlighting product details, textures and real people wearing the products.

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Strategic Posting Calander

We organized the rollout for maximum organic reach using internal Sonset Inc., framework.

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Copy Revamp

We rewrote all captions to reflect real world dialogue instead of ebonics or street lingo.

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All production and publishing was completed in 1 month.

Every piece was optimized for performance.

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