Light, Lens & Logic

We document the specific methods, equipment performance, and environmental conditions behind our work, providing an objective analysis of the technical challenges and diverse scenarios encountered across different photographic disciplines.

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The Myth of the Perfect Gear: Why Your Eyes Matter More Than Your Sensor

Explore photography tips, creative inspiration, and behind the scenes stories with SONSET.

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The Myth of the Perfect Gear: Why Your Eyes Matter More Than Your Sensor

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Ignore the Crowd

The Algorithm is Not a Critic: Why Photography is a Popularity Contest

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Earn Your Legacy

The Anatomy of a Legend: Beyond the Shutter

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The Final Result Only

The Raw Truth: Why You Aren't Getting My Unfinished Files

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Invest in Quality

The Price of Cheap: Why You Get What You Pay For

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The Contingency Plan: What Happens When Disaster Strikes

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Accept the Truth

The Distortion of Reality: Why I Won't Reconstruct Your Body

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The Synthetic Fraud: Why AI Isn't Photography

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Kill Your Idols

Follower Counts vs. Focal Planes: Why Your Favorite Instagram Photographer Sucks

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Reflect The City

The Portfolio Paradox: Toronto’s Diversity vs. The Midwestern Aesthetic

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See The Numbers

The Toronto Surcharge: Why We Charge $500 Without a Studio